Keeping Every informed is essential to every online community. Group members want to know what is going on, and it is important to keep them updated on a regular basis.
The blog tool on A Better Africa is a tool that allows group members to share the latest news as well as update their peers on what they are doing.
As online communities develop, so do their audiences. Thinking of audience as a homogenous and consistent group can be a big mistake. As members are indifferent to the phases of the lifecycle, they will act differently, spend varying amounts of time within the online community, and fulfil different needs.